Retail media is growing quickly. Confidence in what it delivers, not always so much.

Too often retail media is treated as just a high margin income stream by retailers and seen as a tax by suppliers.

Neither uses it strategically to drive growth.

We’ve decided to change that.

Retail Media is unique.

It can reach and measure the audiences that matter to retailers and brands.

It can influence both physical presence and mental availability.

And it does so when customers choose – instore or online or when researching at home or on the move.

Used properly, retail media enables retailers and suppliers to collaborate and drive growth  - in ways proven to work.

At its heart is data – not just sales but customers, prospects and brands – how they behave, what they buy and why.

For Retailers, retail media can generate big income but a focus on income alone will constrain it.

The retailers who win long term use retail media to drive category and brand growth by helping suppliers understand customers and creatively influence them to purchase more often.

In 2026 we will help retailers design, build and run retail media networks that:

• Creatively inspire, inform and reward customers
• Drive growth by making categories and brands easier to choose and buy
• Sit at the heart of their commercial relationships
• Are informed and measured by data

Our work will include:

• Retail media strategy and operating model design
• Loyalty programme design and optimisation
• Customer data and insight monetisation frameworks
• Technology and partner selection
• Measurement and governance that focuses on what actually drives growth
• Embedding retail media into trading agreements

We will put retail media to work so that it drives growth, profit and overall supplier investment

For Brands, retail media now takes a significant share of marketing budgets but too often, its contribution to growth is unclear.

In 2026 we will help brands use retail media in ways that are proven to drive growth.

That means helping brands:

• Understand and increase the number of customers who buy them
• Build physical and mental availability where it matters most
• Use data to plan and optimise media choices
• Use technology to build productivity and profitability

We will make retail media work harder for brands — so that it drives growth, not just short term returns

Growth is the outcome of the right inputs applied consistently

Marketing science shows that brands grow by reaching the audiences that matter and acquiring more buyers by being easy to think of and easy to buy.

Retail media is uniquely placed to support this because it influences both retail presence as well as customer memory and awareness.

That is why our approach will bring together:

• Customer data
• Brand & creative messaging
• Loyalty programmes
• Instore, onsite and offsite media channels
• People and Technology

We will look beyond short term performance and ROAS. Our focus is on penetration, share and profitability.

We specialise in customer strategy & insight, loyalty programme design and optimisation, media choices, data and monetisation, technology and marketing science

Our team has helped build and operate some of the world’s leading retail media networks including Tesco, Kroger, Asda, Sephora, PicknPay and Ocado.

We bring deep experience in data, insight, loyalty marketing and retailer / supplier collaboration.

We will bring that experience to clients who want retail media to be more than a cost of business but become an engine of growth.

We are based in London and have delivered projects throughout the world

As we close out on 2025 and think about 2026, let’s make it the year that retail media moves from expensive income stream for retailers and a tax on suppliers into a collaborative engine that drives growth for both.