The checkout confirmation page, receipts (digital or paper),and post-purchase emails are highly engaged environments - perfect for relevant brand messages.

What it does:

• Presents personalised offers or sponsored products after completion

• Activates brand messages when the customer is most attentive

• Provides an additional monetisable surface with strong click-through rates

• Offers natural cross-sell and category development opportunities

Why it's needed:

Retailers often overlook post-checkout communications and offers, yet they provide :

• High attention at a moment when the customer is in buying mode

• Clear measurement (customer has just bought, so attribution is easy)

• Relevant triggered communication moments

Examples:

Intent-based ad placements from companies like Rokt, Sovendus, BrandSwap | Relevant Brand Partnerships 🟢

Post-checkout is one of the fastest-growing RMN formats, it’s also easy to execute and a great way to introduce brand partnerships and non-endemic brands.

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